Salon Lofts Executive Team

Stacy Dewalt

Stacy Dewalt

Chief Executive Officer

Stacy DeWalt is the Chief Executive Officer of Salon Lofts, bringing deep expertise in scaling multi-unit, consumer-oriented businesses. She is recognized for her strategic insight, operational excellence, and customer obsession—qualities that consistently drive transformational growth, brand building, and business success.

With more than two decades of leadership experience across financial services, gaming, education, and technology, Stacy has led impactful business transformations and enhanced customer experiences at scale. Prior to joining Salon Lofts, she served as Executive Vice President and Chief Marketing Officer at Heartland Dental, where she led strategic initiatives across patient financing, patient and talent acquisition, DeNovo and acquisition growth, brand positioning, marketing technology and consumer analytics. Her career also includes leadership roles at OneMain Financial, Quicken Loans, Isle of Capri Casinos, and Learning Care Group. She has proven experience building and executing value creation plans in consumer multi-unit businesses, with a focus on organic unit growth, site ramp acceleration, and acquisition integration.

A champion of innovation and customer-driven strategies, Stacy is committed to leveraging technology, marketing, and operational excellence to fuel business success. She holds a master’s degree in communications from the University of Hartford and has served as a Board Member for Cadence Education, currently serving as Board Member at Emler Swim Schools.

Brian Crowley

Brian Crowley

Chief Financial Officer

Brian Crowley is the Chief Financial Officer of Salon Lofts, where he leads financial strategy, operational finance, capital planning, and enterprise value creation initiatives. A seasoned financial and operational executive with over 30 years of experience, Brian brings deep expertise in guiding complex, multi-unit businesses through transformation, growth acceleration, and operational optimization.

Prior to joining Salon Lofts, Brian served as Chief Financial Officer at Cadence Education and Bealls, Inc., where he helped drive significant revenue growth, improve profitability, and scale operations across national multi-location platforms. His earlier career includes senior finance leadership roles at Tervis, Robb & Stucky, Macy’s, and Rich's/Lazarus/Goldsmith’s, where he consistently delivered innovative solutions that enhanced financial performance and organizational resilience.

Known for his strategic mindset, intellectual curiosity, and collaborative leadership style, Brian is passionate about building high-performing teams, driving operational excellence, and delivering strong shareholder value. His extensive experience managing complex financial structures and executing strategic growth initiatives plays a critical role in fueling Salon Lofts’ continued expansion and value creation.

Rachel Vaughn

Rachel Vaughn

Chief Marketing Officer

Rachel Vaughn is the Chief Marketing Officer of Salon Lofts, bringing a human-centric, results-driven approach to empowering independent beauty and wellness entrepreneurs. She leads the company’s marketing strategy, brand development, customer acquisition, marketing technology, and Loft Owner experience initiatives. Rachel has a proven track record of building brands, accelerating customer engagement, and driving scalable revenue growth through strategic, data-driven marketing initiatives.

Prior to joining Salon Lofts, Rachel served as Vice President of Marketing at Sola Salons, where she built national multi-platform programs for 20,000+ beauty professionals, led digital transformation efforts, and reimagined brand strategy to fuel business expansion. She also held senior leadership roles at WellBiz Brands, Floyd’s 99 Barbershop, Smashburger, and The Integer Group, consistently delivering measurable results through omnichannel marketing strategies, customer acquisition programs, and brand repositioning initiatives.

Throughout her career, Rachel has demonstrated the ability to drive growth, scale customer engagement, and transform brands into industry leaders—earning a reputation as a strategic, results-driven executive committed to building brands with purpose and delivering long-term value creation.

Michael Pimental

Michael Pimental

Chief Development Officer

Michael Pimental is the Chief Growth and Strategy Officer at Salon Lofts, where he leads strategic initiatives and oversees all aspects of inorganic growth. A seasoned executive with deep expertise in M&A, corporate strategy, business development, and finance, Michael brings a proven track record of driving transformational growth across industries.

Prior to joining Salon Lofts,, Michael served as Senior Vice President of Corporate Development at Heartland Dental, where he led a 35-person team responsible for acquiring dental assets and managing key strategic ventures. Under his leadership, the company expanded rapidly through targeted acquisitions and innovative partnerships.

Earlier in his career, Michael held senior leadership roles at CVS Health Corporation, where he played a pivotal role in several major transactions, including the landmark $78 billion acquisition of Aetna. He also launched CVS Health Ventures, the company’s first corporate venture fund, and built strategic partnerships to unlock enterprise value across the healthcare ecosystem. Michael’s career reflects a consistent focus on growth, innovation, and long-term value creation.

Brittany Ogdan

Brittany Ogdan

Regional Vice President

Brittany Ogdan currently serves as Regional Vice President at Salon Lofts, overseeing field operations across a multi-state region. She is responsible for driving sales execution, advancing operational strategies, and managing the successful integration of new acquisitions. Brittany is focused on increasing operational efficiency, enhancing the Loft Owner experience, and empowering field teams to achieve company growth targets.

With over nine years of progressive leadership experience at Salon Lofts, Brittany held roles as Market Director and Market Leader. In these positions, she managed multiple salon locations, provided direct leadership to market teams, and supported growth through hands-on management and mentorship.

Prior to joining Salon Lofts, Brittany spent seven years at Avon Products as a District Sales Manager, where she was responsible for driving revenue growth, training sales leaders. and enhancing field performance through targeted coaching and development strategies.

Shari Dropik-Hernandez

Shari Dropik-Hernandez

Regional Vice President

Shari currently serves as Regional Vice President at Salon Lofts, where she leads field operations across multiple states, driving market performance, optimizing operational execution, and training and empowering sales teams to achieve growth goals. Shari brings extensive leadership experience in sales & operations with a career spanning over two decades across diverse industries including Retail, Quick Service Restaurants (QSR), Healthcare, and Health & Fitness. Her professional journey has been defined by a passion for building high-performing teams, driving operational excellence, and delivering exceptional customer experiences at scale.

The cornerstone of her career was her tenure at Starbucks Coffee Company, where she held key leadership roles overseeing operations across the Southeast and Mid-Atlantic regions. During this time, she led large, cross-functional teams and played a pivotal role in regional growth, operational efficiency, and brand consistency. Shari’s work at Starbucks reinforced her belief in the power of strong culture, people-first leadership, and data-informed decision-making.

Across every role, Shari has been driven by a commitment to innovation, strategic execution, and a relentless focus on results. Whether leading retail teams, managing complex healthcare operations, or scaling wellness experiences, Shari brings a unique blend of field expertise, corporate insight, and a deep understanding of customer and team dynamics.