Contact
Beth
Loft 17
Featured Services
-
-
Coloring Services
-
Base color touch up, no blowdry, style
$80 and up
-
Base Color Retouch & Style
$120 and up
-
Base Color Retouch + Cut + Style
$150 and up
-
Base Color+ Face Framing Highlights & Style
$220 and up
-
Base Color, face framing highlights, cut & style
$250 and up
-
Base Color + Partial Highlights + Cut + Style
$300 and up
-
Base Color Partial Highlights & Style
$250 and up
-
All over color & cut
$190 and up
-
All over color & style
$150 and up
-
All over color, face framing highlights & cut
$225 and up
-
All over color, face framing highlights & style
$200 and up
-
Partial Highlights, Toner, Blowdry, Style
$175 and up
-
Partial Highlights + Cut, Toner +Style
$225 and up
-
Face Framing Highlight and style, 10 Foils
$100 and up
-
Full Highlights & Style
$245 and up
-
Full Highlights + Cut + Style
$300 and up
-
Glazing/Toner and style
$85 and up
-
Bleach Touch up, Toner and Style
$200 and up
-
Bleach Touch Up, Toner, Cut & Style
$250 and up
-
B3 Bond Builder add on to another service
$40 and up
-
Fashion Colors Consultation required
$300 and up
-
Consultation 15 minutes
$0 and up
-
Extra Color, add on to another service 2 oz.
$25 to $50
-
Color Correction, may take several visits
$500 and up
-
Base color touch up, no blowdry, style
-
Haircuts & Styles
-
Women's Cut & Style 60 min.
$65 and up
-
Women's Haircut with Glaze or Toner
$100 and up
-
Women's haircut and deep conditioning
$100 and up
-
Men's Cut & Style
$45 and up
-
Teen, Tween Cut & Style (11 through 17)
$55 and up
-
Bang trim 15 minutes
$10 and up
-
Women's wash and style
$50 and up
-
Exfoliating Scalp massage
$60 and up
-
Women's Cut & Style 60 min.
-
Smoothing Treatments
-
Brazilian Blow Out +Style
$250 to $300
-
Brazilian Blow Out + Cut + Style
$300 to $350
-
Brazilian Blowout, color retouch & style
$400 and up
-
Brazilian Blowout, partial highlights, & style
$400 and up
-
Brazilian Blowout, partial Highlights, and cut
$475 and up
-
Brazilian Blowout, color retouch, cut & style
$450 and up
-
Brazilian Blowout, T-UP,Partial Hi-Lite, cut
$600 and up
-
Brazilian Blowout Express
$150 and up
-
Brazilian Blowout Express, cut & style
$200 and up
-
Brazilian Blow Out +Style
-
Formal Design
-
Loose curls
$50 and up
-
Loose curls
About
Follow me on social media by clicking the links
Referral Program: Refer a friend and receive a $25.00 credit.
I have been a licensed Hair Stylist for over 29 years. Throughout my career I worked in the top salon in the Chicago land area. I also worked behind the scenes of T.V shows at the NBC tower Chicago doing hair color makeovers.
As a Stylist I love creating beautiful styles but also building relationships with my clients. My goal is to give you your desired hair cut and color that is uniquely created for you to enhance your features and fit with your lifestyle and hair goals.
My most common requests and specialties are my various color techniques, smoothing services and natural curly hair. I have advanced training in the latest techniques in Highlighting, Balayage and Corrective Color. I am a certified Brazilian Blowout specialist for over 20 years. I have extensive training in precision hair cutting, razor cutting and many hair coloring classes from Redken, Matrix and Wella, Aloxxi, Joico, Schwarzkoph, and Pravana. I have trained with the best in my industry, Nick Arrojo, Tabatha Coffey and Guy Tang just to name a few. I'm continuously educating myself as fashion changes. If you have any concerns or are a first time client the best way to contact me is by texting me.
My family and I moved to Roswell where my kids attended RHS and now are both in college. In my spare time I do Pilates, yoga and enjoy traveling. I look forward to building my clientele in the beautiful Atlanta area.
My Hair Salon is conveniently located at Salon Lofts 1195 Woodstock Road Suite 17 Roswell Georgia. Looking forward to meeting you.
Tuesday 11-7
Thursday 10-6
Friday 10-5
Saturday 10-3
Hair Salon, Hair Stylist, Hair Colorist, colorist, women’s cuts, men’s cuts, razor cuts, highlights, foilage, corrective colorist, corrective color, Brazilian Blowout, smoothing services, specials, referrals, all over color, new client special, Roswell Hair salon
Products
- Schwarzkopf Professional
- Brazilian Blowout
- Moroccanoil
Testimonials
Leave Testimonial
I recently moved to the Atlanta area, and it has been so difficult to find someone I like and trust with my hair. Thankfully I found Beth, and not only did she take care of me, she made my hair look better than I could have imagined! She is so sweet and fun, and was also very informative. I'm so happy I've found someone so wonderful to be my hairdresser!
Nikki H.
I have known Beth for about 11 years. I actually met her when my son’s school was running a raffle to support reading as fun. Beth graciously offered a gift certificate for a free cut and style. I happened to win and never let anyone touch my hair again! Over the decade my hair naturally saw different cuts and colors and Beth always did a beautiful job. My husband and sons went to her and I referred my friends to her. Over the years I’ve learned that Beth is a person who deeply cares about family, friends and family as well of course her career. She is an artist. Illinois’ Loss is Roswell Georgia’s gain. I miss her terribly.
Melissa R.
Beth Ashmore is great. She cut and styled my hair and did a great job. She just moved here from Chicago and I just moved to Roswell. I am so happy that we found her! Thank you Beth. And I love the online scheduling that Salon Loft offers. It makes it so easy.
Tricia G.
I recently moved to Roswell and met Beth at a networking event and so happy I did. She did a great job correcting a color issue I had and have been going to her to do my cut and color ever since. Beth does a great job working with you on color options and highlights. I was hesitant to go from blonde to brown but Beth was able to find me a happy medium which turned out better than i expected!! So professional and flexible to schedule appts especially on weeknights!
Joanna Q.
Beth is THE best! Beth did my hair for years and she always helped me make the best choices and indulged me when I wanted to try new things and helped me figure out what was best for my hair. Illinois’ loss is Georgia’s gain-ladies, you won’t be disappointed !✂️
Lisa M.
When I moved to Roswell, I was nervous to find someone to cut, style and color my hair. I booked with Beth and she did such a great job! During my initial consultation, she asked what I was looking to do with my hair. She made some great recommendations and came up with a plan for my next appointment. She was able to cut and style my naturally curly hair (that I wear straight) in a way that not only looked good the day I walked out of her salon, but looks just as good as it has grown out in between appointments. I highly recommend Beth - she is quick to respond, gives several options for appointment availability, cut and styled my hair to look great, and to top it off she is just so friendly!
Cory R.
Beth knows her stuff!! I’m so happy to have found her. Not only has she colored and cut my hair, she’s done my daughter’s hair too. She did a Brazilian blowout on my one daughter and it looked so amazing, I did one too.Thank you Beth for being so good at what you do!!
Christy F.
Beth is awesome! I saw her a few days ago for my first visit. She was professional, friendly and explained everything related to the cut and color I wanted. I am so glad my sister referred me to her. I have already booked my holiday appointments!!
Rhonda D.
Beth is my go-to for everything. She is so diligent in her work! She's given me orange, blonde, you name it! I won't go to anyone else.
Megan S.
When I moved to Atlanta, I knew I needed to find someone who could do a good Brazilian Blowout because I have slightly curly hair and I've gotten it done about twice a year for the past 4 years or so. I don't trust many people with my hair (especially with Brazilian Blowouts) but I found Beth after doing a lot of research and digging around. I can honestly say I've never had a Brazilian Blowout last as long or be as smooth and straight as when she does it. It lasts about an extra 1.5 months and she really makes sure to get all the stubborn pieces close to the head too. Since she did such a good job with my hair, I decided to get it colored for the first time by her too. She did exactly what I asked for and even made it look better than I pictured in my head! I'm happy I finally found someone I can consistently trust with my hair!
Maggie M.
I love my new haircut! Beth you did a great job. You knew exactly what I wanted. Thumbs up!!
Linda C.
I’ve been visiting Beth’s Salon for 21 years, and she’s genuinely the only person i trust with my hair. Not only that, but she’s a wonderful and supportive person. Beth’s work is not just hair, but it’s an art. Every time i come into her salon, i reel in excitement knowing how wonderful my hair turns out every time. Please please PLEASE come visit Beth, you’re guaranteed to have an amazing time.
Morgan A.
Contact
Beth
Loft 17
Featured Services
-
-
Coloring Services
-
Base color touch up, no blowdry, style
$80 and up
-
Base Color Retouch & Style
$120 and up
-
Base Color Retouch + Cut + Style
$150 and up
-
Base Color+ Face Framing Highlights & Style
$220 and up
-
Base Color, face framing highlights, cut & style
$250 and up
-
Base Color + Partial Highlights + Cut + Style
$300 and up
-
Base Color Partial Highlights & Style
$250 and up
-
All over color & cut
$190 and up
-
All over color & style
$150 and up
-
All over color, face framing highlights & cut
$225 and up
-
All over color, face framing highlights & style
$200 and up
-
Partial Highlights, Toner, Blowdry, Style
$175 and up
-
Partial Highlights + Cut, Toner +Style
$225 and up
-
Face Framing Highlight and style, 10 Foils
$100 and up
-
Full Highlights & Style
$245 and up
-
Full Highlights + Cut + Style
$300 and up
-
Glazing/Toner and style
$85 and up
-
Bleach Touch up, Toner and Style
$200 and up
-
Bleach Touch Up, Toner, Cut & Style
$250 and up
-
B3 Bond Builder add on to another service
$40 and up
-
Fashion Colors Consultation required
$300 and up
-
Consultation 15 minutes
$0 and up
-
Extra Color, add on to another service 2 oz.
$25 to $50
-
Color Correction, may take several visits
$500 and up
-
Base color touch up, no blowdry, style
-
Haircuts & Styles
-
Women's Cut & Style 60 min.
$65 and up
-
Women's Haircut with Glaze or Toner
$100 and up
-
Women's haircut and deep conditioning
$100 and up
-
Men's Cut & Style
$45 and up
-
Teen, Tween Cut & Style (11 through 17)
$55 and up
-
Bang trim 15 minutes
$10 and up
-
Women's wash and style
$50 and up
-
Exfoliating Scalp massage
$60 and up
-
Women's Cut & Style 60 min.
-
Smoothing Treatments
-
Brazilian Blow Out +Style
$250 to $300
-
Brazilian Blow Out + Cut + Style
$300 to $350
-
Brazilian Blowout, color retouch & style
$400 and up
-
Brazilian Blowout, partial highlights, & style
$400 and up
-
Brazilian Blowout, partial Highlights, and cut
$475 and up
-
Brazilian Blowout, color retouch, cut & style
$450 and up
-
Brazilian Blowout, T-UP,Partial Hi-Lite, cut
$600 and up
-
Brazilian Blowout Express
$150 and up
-
Brazilian Blowout Express, cut & style
$200 and up
-
Brazilian Blow Out +Style
-
Formal Design
-
Loose curls
$50 and up
-
Loose curls
About
Follow me on social media by clicking the links
Referral Program: Refer a friend and receive a $25.00 credit.
I have been a licensed Hair Stylist for over 29 years. Throughout my career I worked in the top salon in the Chicago land area. I also worked behind the scenes of T.V shows at the NBC tower Chicago doing hair color makeovers.
As a Stylist I love creating beautiful styles but also building relationships with my clients. My goal is to give you your desired hair cut and color that is uniquely created for you to enhance your features and fit with your lifestyle and hair goals.
My most common requests and specialties are my various color techniques, smoothing services and natural curly hair. I have advanced training in the latest techniques in Highlighting, Balayage and Corrective Color. I am a certified Brazilian Blowout specialist for over 20 years. I have extensive training in precision hair cutting, razor cutting and many hair coloring classes from Redken, Matrix and Wella, Aloxxi, Joico, Schwarzkoph, and Pravana. I have trained with the best in my industry, Nick Arrojo, Tabatha Coffey and Guy Tang just to name a few. I'm continuously educating myself as fashion changes. If you have any concerns or are a first time client the best way to contact me is by texting me.
My family and I moved to Roswell where my kids attended RHS and now are both in college. In my spare time I do Pilates, yoga and enjoy traveling. I look forward to building my clientele in the beautiful Atlanta area.
My Hair Salon is conveniently located at Salon Lofts 1195 Woodstock Road Suite 17 Roswell Georgia. Looking forward to meeting you.
Tuesday 11-7
Thursday 10-6
Friday 10-5
Saturday 10-3
Hair Salon, Hair Stylist, Hair Colorist, colorist, women’s cuts, men’s cuts, razor cuts, highlights, foilage, corrective colorist, corrective color, Brazilian Blowout, smoothing services, specials, referrals, all over color, new client special, Roswell Hair salon
Products
- Schwarzkopf Professional
- Brazilian Blowout
- Moroccanoil
Testimonials
Leave Testimonial
I recently moved to the Atlanta area, and it has been so difficult to find someone I like and trust with my hair. Thankfully I found Beth, and not only did she take care of me, she made my hair look better than I could have imagined! She is so sweet and fun, and was also very informative. I'm so happy I've found someone so wonderful to be my hairdresser!
Nikki H.
I have known Beth for about 11 years. I actually met her when my son’s school was running a raffle to support reading as fun. Beth graciously offered a gift certificate for a free cut and style. I happened to win and never let anyone touch my hair again! Over the decade my hair naturally saw different cuts and colors and Beth always did a beautiful job. My husband and sons went to her and I referred my friends to her. Over the years I’ve learned that Beth is a person who deeply cares about family, friends and family as well of course her career. She is an artist. Illinois’ Loss is Roswell Georgia’s gain. I miss her terribly.
Melissa R.
Beth Ashmore is great. She cut and styled my hair and did a great job. She just moved here from Chicago and I just moved to Roswell. I am so happy that we found her! Thank you Beth. And I love the online scheduling that Salon Loft offers. It makes it so easy.
Tricia G.
I recently moved to Roswell and met Beth at a networking event and so happy I did. She did a great job correcting a color issue I had and have been going to her to do my cut and color ever since. Beth does a great job working with you on color options and highlights. I was hesitant to go from blonde to brown but Beth was able to find me a happy medium which turned out better than i expected!! So professional and flexible to schedule appts especially on weeknights!
Joanna Q.
Beth is THE best! Beth did my hair for years and she always helped me make the best choices and indulged me when I wanted to try new things and helped me figure out what was best for my hair. Illinois’ loss is Georgia’s gain-ladies, you won’t be disappointed !✂️
Lisa M.
When I moved to Roswell, I was nervous to find someone to cut, style and color my hair. I booked with Beth and she did such a great job! During my initial consultation, she asked what I was looking to do with my hair. She made some great recommendations and came up with a plan for my next appointment. She was able to cut and style my naturally curly hair (that I wear straight) in a way that not only looked good the day I walked out of her salon, but looks just as good as it has grown out in between appointments. I highly recommend Beth - she is quick to respond, gives several options for appointment availability, cut and styled my hair to look great, and to top it off she is just so friendly!
Cory R.
Beth knows her stuff!! I’m so happy to have found her. Not only has she colored and cut my hair, she’s done my daughter’s hair too. She did a Brazilian blowout on my one daughter and it looked so amazing, I did one too.Thank you Beth for being so good at what you do!!
Christy F.
Beth is awesome! I saw her a few days ago for my first visit. She was professional, friendly and explained everything related to the cut and color I wanted. I am so glad my sister referred me to her. I have already booked my holiday appointments!!
Rhonda D.
Beth is my go-to for everything. She is so diligent in her work! She's given me orange, blonde, you name it! I won't go to anyone else.
Megan S.
When I moved to Atlanta, I knew I needed to find someone who could do a good Brazilian Blowout because I have slightly curly hair and I've gotten it done about twice a year for the past 4 years or so. I don't trust many people with my hair (especially with Brazilian Blowouts) but I found Beth after doing a lot of research and digging around. I can honestly say I've never had a Brazilian Blowout last as long or be as smooth and straight as when she does it. It lasts about an extra 1.5 months and she really makes sure to get all the stubborn pieces close to the head too. Since she did such a good job with my hair, I decided to get it colored for the first time by her too. She did exactly what I asked for and even made it look better than I pictured in my head! I'm happy I finally found someone I can consistently trust with my hair!
Maggie M.
I love my new haircut! Beth you did a great job. You knew exactly what I wanted. Thumbs up!!
Linda C.
I’ve been visiting Beth’s Salon for 21 years, and she’s genuinely the only person i trust with my hair. Not only that, but she’s a wonderful and supportive person. Beth’s work is not just hair, but it’s an art. Every time i come into her salon, i reel in excitement knowing how wonderful my hair turns out every time. Please please PLEASE come visit Beth, you’re guaranteed to have an amazing time.
Morgan A.
