Contact
Alicia
Loft 11
Featured Services
-
-
Haircuts and Styles
-
A. Fashion cut
$60 and up
-
A. Blow out
$45 and up
-
Blow out with iron work
$65 and up
-
A. Fashion cut
-
Coloring Services
-
B. Full Highlights + Cut + Style
$190 and up
-
B. Full Highlights & Style
$150 and up
-
A. Partial Highlights + Cut + Style
$130 and up
-
A. Partial Highlights & Style
$105 and up
-
B. Color Retouch Style
$70 and up
-
B. Cut and Color Retouch
$105 and up
-
B. All Over Color + Cut + Style
$140 and up
-
All Over Color & Style
$100 and up
-
Olaplex(Color add-on)/Olaplex Treatment
$20 to $40
-
Glazing/ Toner
$36
-
Face Framing Highlight & Style
$95 and up
-
Face Framing Highlights + Cut + Style
$140 and up
-
Ombre & Style
$250 and up
-
Ombre + Cut + Style
$280 and up
-
Balayage & Style
$260 and up
-
Balayage + Cut + Style
$310 and up
-
Color Retouch+ Face Framing Highlights & Style
$135 and up
-
Color Retouch+ Partial Highlights & Style
$165 and up
-
Color Retouch + Full Highlights & Style
$270 and up
-
All Over Color + Face Framing Highlights & Style
$180 and up
-
All Over Color + Partial Highlights & Style
$200 and up
-
All Over Color + Full Highlight & Style
$280 and up
-
All Over Color + Full Highlights + Cut + Style
$290 and up
-
B. Full Highlights + Cut + Style
-
Formal Design
-
Dances, Evening Event, Special Occasion
$75 and up
-
Bridal (Trial Run)
$75 and up
-
Bridal (Day Of)
$100 and up
-
Dances, Evening Event, Special Occasion
About
I am a master hairdresser with over 30 years of experience in the ever-evolving beauty industry. Known for my technical precision, deep understanding of hair chemistry, and passion for both blondes and short cuts, I have built a reputation as a true artist behind the chair.
My career has taken me from professional photo shoots and magazine features to doing hair and makeup for Good Morning America. My commitment to excellence, continuing education, and client satisfaction has kept me at the top of my field: and my chair in high demand.
As a certified life coach, I bring more than just beauty expertise; I create an experience that nurtures confidence and connection. I listens deeply, and tailor each service to you as an individual, and I believe great hair is a blend of science, skill, and soul.
After decades of doing hair in Boston—I’ve brought my passion for hair, artistry, and connection to St. Augustine.
Please call me with questions or to schedule your appointment.
508-345-9762
Let’s elevate your hair game together.
Products
- Schwarzkopf Professional
- Amika
- Olaplex
Testimonials
Leave Testimonial
I have been seeing Alicia for a few years now, and I love her! Along with cuts, I've had highlights and full coverage color done, and I never fail to get tons of compliments. She always listens to my concerns, answers my questions, and is honest when I ask about something that she knows will not be flattering. She is hands down the best stylist that I've ever had!
Elizabeth K.
You are so lucky to have her. She was my stylist for almost 10yrs before moving to FL. She has an amazing personality and great at her work as well. Always on time with appts and always loved my hair when done. She will be greatly missed in MA.
Bridget R.
My hairdresser I had left the salon and someone told me how great Alicia is. I get my hair color, trimed and it always comes out amazing. Alicia never disappoints and always listens to me about any color or hair changes. I am so happy I found her and would highly recommend her! Thank you Alicia.
Melissa H.
I’ve been seeing Alicia for over 5 years, and I can’t imagine trusting anyone else with my hair. She’s incredibly talented, dependable, and truly knows her craft. Not only is she a brilliant colorist, but she also takes the time to listen and offer thoughtful, knowledgeable advice. Her warm, personable nature makes every appointment feel like catching up with a good friend. I always leave her chair feeling confident and cared for. And if you are so lucky to get her for a wash, you’ll get a bonus head massage that makes you already excited for your next appointment.
Michaela P.
When I moved towns I needed to find a new hair stylist which is very tough for me but I am so glad I found Alicia! She is one of the rare few that know how to cut my hair and make me look amazing. Not only is she a great hair stylist she is a such a positive light and great to talk to. You will not regret going to her!
Samantha H.
I've been getting my haircut and colored by Alicia for over 10 years, and she continues to exceed my expectations every time. Not only is she incredibly talented, but she truly listens to what you want—whether it's maintaining your current look or working toward a new hair goal. I always leave her chair feeling confident and cared for. She's consistently on time, brings a positive energy, and her smile is just the cherry on top. Alicia is the kind of stylist you stay loyal to—because she gets it right, every single time. Thank you!!
Lori M.
I've been seeing Alicia for years and I truly can't imagine going to anyone else. She's incredibly talented, reliable and an absolute ray of sunshine. As someone with curly hair, it can be tough to find a stylist who really understands how to cut and shape it properly but she nails it every time! She somehow always knows exactly what my hair needs. 10/10, highly recommend, would follow her to the ends of the earth!
Laurie S.
I have been seeing Alicia for my color and cut for over 5 years now and I always walk out of the salon with a smile! I wouldn't let anyone else near my hair; Alicia is simply the best! She gives great advice on style and always gives me the perfect cut. I always look and feel great when I leave her chair, both because of the phenomenal job she does as well as the laughs we share during every appointment. She is my trusted stylist and has become a good friend. You will never look back after going to Alicia!
Michelle S.
Contact
Alicia
Loft 11
Featured Services
-
-
Haircuts and Styles
-
A. Fashion cut
$60 and up
-
A. Blow out
$45 and up
-
Blow out with iron work
$65 and up
-
A. Fashion cut
-
Coloring Services
-
B. Full Highlights + Cut + Style
$190 and up
-
B. Full Highlights & Style
$150 and up
-
A. Partial Highlights + Cut + Style
$130 and up
-
A. Partial Highlights & Style
$105 and up
-
B. Color Retouch Style
$70 and up
-
B. Cut and Color Retouch
$105 and up
-
B. All Over Color + Cut + Style
$140 and up
-
All Over Color & Style
$100 and up
-
Olaplex(Color add-on)/Olaplex Treatment
$20 to $40
-
Glazing/ Toner
$36
-
Face Framing Highlight & Style
$95 and up
-
Face Framing Highlights + Cut + Style
$140 and up
-
Ombre & Style
$250 and up
-
Ombre + Cut + Style
$280 and up
-
Balayage & Style
$260 and up
-
Balayage + Cut + Style
$310 and up
-
Color Retouch+ Face Framing Highlights & Style
$135 and up
-
Color Retouch+ Partial Highlights & Style
$165 and up
-
Color Retouch + Full Highlights & Style
$270 and up
-
All Over Color + Face Framing Highlights & Style
$180 and up
-
All Over Color + Partial Highlights & Style
$200 and up
-
All Over Color + Full Highlight & Style
$280 and up
-
All Over Color + Full Highlights + Cut + Style
$290 and up
-
B. Full Highlights + Cut + Style
-
Formal Design
-
Dances, Evening Event, Special Occasion
$75 and up
-
Bridal (Trial Run)
$75 and up
-
Bridal (Day Of)
$100 and up
-
Dances, Evening Event, Special Occasion
About
I am a master hairdresser with over 30 years of experience in the ever-evolving beauty industry. Known for my technical precision, deep understanding of hair chemistry, and passion for both blondes and short cuts, I have built a reputation as a true artist behind the chair.
My career has taken me from professional photo shoots and magazine features to doing hair and makeup for Good Morning America. My commitment to excellence, continuing education, and client satisfaction has kept me at the top of my field: and my chair in high demand.
As a certified life coach, I bring more than just beauty expertise; I create an experience that nurtures confidence and connection. I listens deeply, and tailor each service to you as an individual, and I believe great hair is a blend of science, skill, and soul.
After decades of doing hair in Boston—I’ve brought my passion for hair, artistry, and connection to St. Augustine.
Please call me with questions or to schedule your appointment.
508-345-9762
Let’s elevate your hair game together.
Products
- Schwarzkopf Professional
- Amika
- Olaplex
Testimonials
Leave Testimonial
I have been seeing Alicia for a few years now, and I love her! Along with cuts, I've had highlights and full coverage color done, and I never fail to get tons of compliments. She always listens to my concerns, answers my questions, and is honest when I ask about something that she knows will not be flattering. She is hands down the best stylist that I've ever had!
Elizabeth K.
You are so lucky to have her. She was my stylist for almost 10yrs before moving to FL. She has an amazing personality and great at her work as well. Always on time with appts and always loved my hair when done. She will be greatly missed in MA.
Bridget R.
My hairdresser I had left the salon and someone told me how great Alicia is. I get my hair color, trimed and it always comes out amazing. Alicia never disappoints and always listens to me about any color or hair changes. I am so happy I found her and would highly recommend her! Thank you Alicia.
Melissa H.
I’ve been seeing Alicia for over 5 years, and I can’t imagine trusting anyone else with my hair. She’s incredibly talented, dependable, and truly knows her craft. Not only is she a brilliant colorist, but she also takes the time to listen and offer thoughtful, knowledgeable advice. Her warm, personable nature makes every appointment feel like catching up with a good friend. I always leave her chair feeling confident and cared for. And if you are so lucky to get her for a wash, you’ll get a bonus head massage that makes you already excited for your next appointment.
Michaela P.
When I moved towns I needed to find a new hair stylist which is very tough for me but I am so glad I found Alicia! She is one of the rare few that know how to cut my hair and make me look amazing. Not only is she a great hair stylist she is a such a positive light and great to talk to. You will not regret going to her!
Samantha H.
I've been getting my haircut and colored by Alicia for over 10 years, and she continues to exceed my expectations every time. Not only is she incredibly talented, but she truly listens to what you want—whether it's maintaining your current look or working toward a new hair goal. I always leave her chair feeling confident and cared for. She's consistently on time, brings a positive energy, and her smile is just the cherry on top. Alicia is the kind of stylist you stay loyal to—because she gets it right, every single time. Thank you!!
Lori M.
I've been seeing Alicia for years and I truly can't imagine going to anyone else. She's incredibly talented, reliable and an absolute ray of sunshine. As someone with curly hair, it can be tough to find a stylist who really understands how to cut and shape it properly but she nails it every time! She somehow always knows exactly what my hair needs. 10/10, highly recommend, would follow her to the ends of the earth!
Laurie S.
I have been seeing Alicia for my color and cut for over 5 years now and I always walk out of the salon with a smile! I wouldn't let anyone else near my hair; Alicia is simply the best! She gives great advice on style and always gives me the perfect cut. I always look and feel great when I leave her chair, both because of the phenomenal job she does as well as the laughs we share during every appointment. She is my trusted stylist and has become a good friend. You will never look back after going to Alicia!
Michelle S.
