Contact
Alfonso
Loft 27
alfonso.gonzales@salonlofts.com
Featured Services
-
-
Consultation
$0 and up
-
Consultation
-
Haircuts & Styles
-
Haircut only
$65 and up
-
Men's Cut
$65 and up
-
Women's Cut & Blowdry
$95 and up
-
Shampoo Blowdry
$55 and up
-
Haircut only
-
Coloring Services
-
Bleach &Tone
$200 and up
-
Color Haircut BlowDry
$195 to $250
-
Color Retouch
$100 to $150
-
Full Hightlight Haircut Blowdry
$265 to $500
-
Partial Highlight
$150 to $250
-
Partial Hightlights Haircut Blowdry
$245 to $500
-
Full Highlights and Shampoo Blowdry
$170 and up
-
Partial Highlights and Shampoo Blowdry
$150 and up
-
Color Retouch and Shampoo Blowdry
$100 and up
-
Glazing
$50 and up
-
Balayage
$200 and up
-
Bleach &Tone
-
Permanent Wave
-
Perm
$140 and up
-
Perm
-
Keratin Smoothing Treatments
-
Keratin
$260 and up
-
Express Keratin
$170 and up
-
Keratin
-
Formal Design
-
Bridal (Trial Run)
$50 and up
-
Bridal (Day Of)
$150 and up
-
Bridal (Trial Run)
-
Weaving/Extension Services
-
Tape Extensions
$262
-
Keratin Bonds
$262
-
Tape Extensions
About
Alfonso Gonzales: Master Stylist | Educator | Industry Leader
With over 20 years of experience in the Valley, Alfonso Gonzales has built a distinguished career as an Artistic Director, Education Director, salon owner, stylist, and colorist. Renowned for his exceptional artistry and celebrity styling, he has earned a stellar reputation in the beauty industry.
His expertise has been showcased at LA Fashion Week, as well as in high-profile campaigns for Saks Fifth Avenue, Barrett-Jackson, 944 Magazine, the Arizona Arthritis Foundation, and IONAZ Magazine. Trained extensively by Bumble and bumble and Vidal Sassoon, Alfonso’s technical skills and creative vision set him apart.
As a Brand Educator for Wella, one of the world’s most prestigious professional haircare brands, Alfonso teaches advanced color, styling, and cutting techniques across the country. He is among an elite group of professionals nationwide to hold all three certifications as a Wella Color Expert, Wella Style Expert, and Wella Cut Expert.
Beyond the salon and classroom, Alfonso has been the official lead stylist for the Phoenix Suns Dance Team, the Arizona Rattlers Sidewinders Dance Team, and the Phoenix Mercury Hip Hop Squad, ensuring top-tier styling for some of the most recognized performance teams.
Passionate about the art of hairstyling, Alfonso is dedicated to inspiring and educating the next generation of stylists while continuing to elevate the industry with his expertise and innovation.
Products
- Sebastian
- Wella
Testimonials
Leave Testimonial
I have been going to Alfonso for years now. I moved here from Seattle in 2019 and was very lucky to find him after only a couple not so great hair debacles! Anyone who has ever moved to a new city knows this struggle!!! My neighbor who owns ION AZ magazine, recommended Alfonso, who has worked with ION AZ doing the hair for all their cover photo shoots. ALFONSO IS THE ONLY PERSON THAT I TRUST TO TOUCH MY HAIR ♥️♥️♥️ ! I’m very particular about my hair and he is truly the best! I’m a dirty blonde naturally, and have been lightning my hair for years. We started alternating between full highlights and balayage to give the cool natural looking platinum color I prefer, and it’s like I have my very own true HAIR GOD! My hair is very fine, but I have a lot of hair! Even through all the chemical processes my hair grows like crazy, I keep it long, hitting the middle of my back. Most people who go super blonde know that it can cause breakage and slow growth so the amazing health of my hair is a testament to Alfonso’s skill and knowledge!!! Also due to medications and life stages my hair has started thinning
Laura P.
Featured Services
-
-
Consultation
$0 and up
-
Consultation
-
Haircuts & Styles
-
Haircut only
$65 and up
-
Men's Cut
$65 and up
-
Women's Cut & Blowdry
$95 and up
-
Shampoo Blowdry
$55 and up
-
Haircut only
-
Coloring Services
-
Bleach &Tone
$200 and up
-
Color Haircut BlowDry
$195 to $250
-
Color Retouch
$100 to $150
-
Full Hightlight Haircut Blowdry
$265 to $500
-
Partial Highlight
$150 to $250
-
Partial Hightlights Haircut Blowdry
$245 to $500
-
Full Highlights and Shampoo Blowdry
$170 and up
-
Partial Highlights and Shampoo Blowdry
$150 and up
-
Color Retouch and Shampoo Blowdry
$100 and up
-
Glazing
$50 and up
-
Balayage
$200 and up
-
Bleach &Tone
-
Permanent Wave
-
Perm
$140 and up
-
Perm
-
Keratin Smoothing Treatments
-
Keratin
$260 and up
-
Express Keratin
$170 and up
-
Keratin
-
Formal Design
-
Bridal (Trial Run)
$50 and up
-
Bridal (Day Of)
$150 and up
-
Bridal (Trial Run)
-
Weaving/Extension Services
-
Tape Extensions
$262
-
Keratin Bonds
$262
-
Tape Extensions
About
Alfonso Gonzales: Master Stylist | Educator | Industry Leader
With over 20 years of experience in the Valley, Alfonso Gonzales has built a distinguished career as an Artistic Director, Education Director, salon owner, stylist, and colorist. Renowned for his exceptional artistry and celebrity styling, he has earned a stellar reputation in the beauty industry.
His expertise has been showcased at LA Fashion Week, as well as in high-profile campaigns for Saks Fifth Avenue, Barrett-Jackson, 944 Magazine, the Arizona Arthritis Foundation, and IONAZ Magazine. Trained extensively by Bumble and bumble and Vidal Sassoon, Alfonso’s technical skills and creative vision set him apart.
As a Brand Educator for Wella, one of the world’s most prestigious professional haircare brands, Alfonso teaches advanced color, styling, and cutting techniques across the country. He is among an elite group of professionals nationwide to hold all three certifications as a Wella Color Expert, Wella Style Expert, and Wella Cut Expert.
Beyond the salon and classroom, Alfonso has been the official lead stylist for the Phoenix Suns Dance Team, the Arizona Rattlers Sidewinders Dance Team, and the Phoenix Mercury Hip Hop Squad, ensuring top-tier styling for some of the most recognized performance teams.
Passionate about the art of hairstyling, Alfonso is dedicated to inspiring and educating the next generation of stylists while continuing to elevate the industry with his expertise and innovation.
Products
- Sebastian
- Wella
Testimonials
Leave Testimonial
I have been going to Alfonso for years now. I moved here from Seattle in 2019 and was very lucky to find him after only a couple not so great hair debacles! Anyone who has ever moved to a new city knows this struggle!!! My neighbor who owns ION AZ magazine, recommended Alfonso, who has worked with ION AZ doing the hair for all their cover photo shoots. ALFONSO IS THE ONLY PERSON THAT I TRUST TO TOUCH MY HAIR ♥️♥️♥️ ! I’m very particular about my hair and he is truly the best! I’m a dirty blonde naturally, and have been lightning my hair for years. We started alternating between full highlights and balayage to give the cool natural looking platinum color I prefer, and it’s like I have my very own true HAIR GOD! My hair is very fine, but I have a lot of hair! Even through all the chemical processes my hair grows like crazy, I keep it long, hitting the middle of my back. Most people who go super blonde know that it can cause breakage and slow growth so the amazing health of my hair is a testament to Alfonso’s skill and knowledge!!! Also due to medications and life stages my hair has started thinning
Laura P.
